Niriya

Niriya

Branding
Branding
Industry:
Industry:
Children's Toys
Children's Toys
Year:
Year:
2026
2026

A small opening into a much larger world.

Niriya creates Montessori tools designed for environments where children can explore independently while still feeling secure. The identity needed to hold both ideas at once: the comfort of a safe space and the openness required for curiosity to grow.

The Approach

Montessori environments often work through simple objects that reveal more possibilities the longer a child interacts with them. We wanted the identity to behave in much the same way. Rather than create an overtly childlike symbol, we explored how one simple form within the wordmark could invite multiple interpretations.

The Solve

A letter within the Niriya wordmark becomes a doorway. Look again and it can become a home, an elephant, a place of comfort or an opening waiting to be explored. We used this ambiguity to extend itself into the website to give the identity its playfulness without defining the child’s imagination for them. Because in Montessori, even the simplest form can hold a world of possibility.

Project Credits:

Vydika Rao, Jyoti Prakash, Girija D

Oon Studio is a branding and design studio in Hyderabad, India, helping businesses engineer brands with depth, meaning and distinction. We dive deep into a brand’s origin, audience, culture, context and ambition to uncover what makes it significant and find where it can belong. Our process spans strategy workshops, brand strategy, verbal identity, visual identity, visual language, brand design, communication design, packaging design, website design, launch campaigns and ongoing brand communication. From building new brands to reviving and evolving established ones, we bring together strategic thinking, storytelling and considered design to create identities that are distinctive, relevant and built to evolve.

Logo

Banjara Hills, Hyderabad, India

+91 99632 66630

© Oon Studio 2026

Oon Studio is a branding and design studio in Hyderabad, India, helping businesses engineer brands with depth, meaning and distinction. We dive deep into a brand’s origin, audience, culture, context and ambition to uncover what makes it significant and find where it can belong. Our process spans strategy workshops, brand strategy, verbal identity, visual identity, visual language, brand design, communication design, packaging design, website design, launch campaigns and ongoing brand communication. From building new brands to reviving and evolving established ones, we bring together strategic thinking, storytelling and considered design to create identities that are distinctive, relevant and built to evolve.

Logo

Banjara Hills, Hyderabad, India

+91 99632 66630

© Oon Studio 2026

Oon Studio is a branding and design studio in Hyderabad, India, helping businesses engineer brands with depth, meaning and distinction. We dive deep into a brand’s origin, audience, culture, context and ambition to uncover what makes it significant and find where it can belong. Our process spans strategy workshops, brand strategy, verbal identity, visual identity, visual language, brand design, communication design, packaging design, website design, launch campaigns and ongoing brand communication. From building new brands to reviving and evolving established ones, we bring together strategic thinking, storytelling and considered design to create identities that are distinctive, relevant and built to evolve.

Logo

Banjara Hills, Hyderabad, India

© Oon Studio 2026